The Marketing Communications Executive role will play a pivotal role in driving brand awareness, engagement and customer acquisition through strategic communication initiatives. You will be responsible for developing and implementing integrated marketing communication plans across various channels to promote Clubspark's products and services and support our new business team.
Key Responsibilities:
1. Strategy Development:
- Collaborate with our new business team to develop comprehensive and effective communication strategies aligned with business objectives.
- Conduct market research and analysis to identify trends, customer preferences and competitive landscape.
2. Content Creation:
- Design and create compelling and engaging content across various channels, including website, social media, email campaigns, and press releases.
- Develop high quality messaging frameworks and brand guidelines to ensure consistency across all communication touchpoints.
3. Campaign Management:
- Plan and execute creative marketing campaigns to promote product launches, events and special promotions.
- Monitor campaign performance metrics and analyse results to optimise future initiatives.
4. Public Relations:
- Build effective relationships with media outlets, influencers, and industry partners to generate positive coverage and endorsements.
- Work closely with our Account Managers to develop new case studies to help showcase our products.
- Draft press releases to enhance brand visibility.
5. Digital Marketing:
- Oversee the creation and distribution of digital marketing assets, including graphics, presentations, videos and interactive content.
- Work closely with our design team to improve SEO and optimise the performance of our websites.
- Collaborate with our digital marketing agency (external) to optimize social media advertising campaigns.
6. Customer Engagement:
- Develop and manage tactical marketing campaigns to enhance customer engagement and loyalty.
- Manage customer feedback channels and implement initiatives to address concerns and improve satisfaction.
7. Cross-Functional Collaboration:
- Work closely with our product development, new business and customer services teams to align communication and marketing efforts with our overall business objectives.
- Provide guidance and support to internal stakeholders on messaging and communication best practices.
Skills & Experience:
- Bachelor's degree (or equivalent) in Marketing, Communications or business related field.
- Proven experience (3 years +) in marketing communications, preferably in the technology or sports industry.
- Experience with marketing automation and CRM software (e.g., HubSpot)..
- Excellent communication skills, with meticulous attention to detail and the confidence to take a brief and generate effective marketing collateral.
- Strong project management, multitasking and decision-making skills.
- Self-driven, great at using your initiative in a fast paced environment and comfortable working independently.
- Strategic thinker with a creative mindset and analytical skills to deliver results.
- Excellent interpersonal skills with the ability to collaborate effectively across teams.
Benefits
We're committed to making Clubspark a fantastic place to work, and we go to great lengths to support our wellbeing and give you what you need to succeed. You’ll receive:
● Competitive salary, 26 days holiday + public holidays
● Free eye tests, Cycle to Work Scheme, Life Assurance Scheme & Contributory Pension
● ‘Get Active Scheme’ allowance (for you and your children)
● Employee referral scheme
● Mental Health Sick Day Policy - good mental health is just as important as our physical health!
● Access to a wide range of free health and wellbeing support services:
- Unlimited access to remote GP services (including medical second opinions)
- Mental health support
- Physiotherapy
- 1-2-1 lifestyle coaching
- Employee Voice service
- Access to on-site office gyms across our office group
- Employee Assistance Programme
- Financial and legal guidance
- Everyday discounts & savings
- Wellness resources and support services
● Opportunities to learn and focus on your development and career growth
● Hybrid flexible working options, always happy to talk about flexible working!
● Modern coworking office in Vauxhall
● A focused and friendly environment where your contribution and wellbeing comes first.
Clubspark is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.